Faber Birren, who is the considered the father of applied color psychology, once proclaimed: “The study of color is essentially a mental and psychological science, for the term color itself refers to sensation." No can disagree with the fact that color is an integral element of our world, not just in the natural environment but also in the man-made architectural environment. The role of colors in an architectural design are not (or should not be) limited to decoration alone, psychological influence (or what would be) of colors should be considered.
Studies have proved that the reaction of humans in any of the architectural environment is to a large percentage is based on the sensory perception of color. The human response to color is total - it influences human beings psychologically and physiologically. The color designer involved in architectural process must understand how the reception of visual stimulation will process and evoke responses thereby creating best possibilities for the welfare of human beings. This is important because the psychology of colors play different tasks and function in different units such as hospitals, offices, production units & factories, educational institutes, homes for the elderly, correctional facilities, and so on. A classroom has a different function than a hospital ward; an office space is not a factory, etc.
What colors say?
Pastel yellow conveys the impression of Soft, sunny and friendly vibes. The interior space with this color is stimulating, brightness, coziness.
Red is arousing, passionate, fiery and aggressive. Therefore the message red conveys in the interior too is advancing, dominant and aggressive.
Green is balancing, natural, calm with the message of simplicity, security, balance.
The white being open, vast, neutral and sterile gives the message of purity, sterile, emptiness, and indecisiveness.