Wednesday, October 2, 2013

Business Importance and Market Demand Driving Green Building Growth

With sustainability and energy efficiency initiatives taking an upward swing around the world, business firms are finding business value and opportunities from green building, including the opportunity for new environmentally responsible products. This is the outcome of a study "World Green Building Trends SmartMarket Report" published by McGraw-Hill Construction.

"The acceleration of the green building marketplace around the world is creating markets for green building products and technologies, which in turn will lead to faster growth of green building," said Harvey Bernstein, vice president of Industry Insights and Alliances at McGraw-Hill Construction. "And the fact that green is growing in all parts of the world indicates that there are market opportunities in both established markets as well as developing countries." 

The construction firms all over the world now believes that more than 60 percent of their work will be green. From 2012 to 2015, it is assumed by the firms that work will go green more than triple in South Africa, double in Germany, Norway and Brazil and will grow between 33 and 68 percent in the United States, Singapore, the United Kingdom, the United Arab Emirates and Australia.

"This report confirms that the green building movement has shifted from 'push' to 'pull' - with markets increasingly demanding no less than green buildings," said John Mandyck, chief sustainability officer, UTC Climate, Controls & Security. "By promoting greater efficiency for energy and water, green buildings lower building costs while conserving the earth's precious resources. This powerful combination of built-in payback with environmental stewardship creates a new value proposition that is accelerating green building in all regions of the globe." 

For more key findings from the World Green Building Trends SmartMarket Report, visit

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